96% of people say they’ve watched an explainer video to learn more about a product or service.
79% of people say a brand’s video has convinced them to buy a piece of software or app.
68% of people say they’d most prefer to learn about a new product or service by watching a short video.
This makes video more popular as a learning tool than text-based articles (15%), infographics (4%)
presentations and pitches (4%) ebooks and manuals (3%).
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